In this video, they use the same music but present MIT’s well-known professor, beautiful school environment and advanced educational manufactures. For instance, the prestigious university MIT created a video to show the characters of their school. Not only many famous people from all over the world to imitate the “horse riding” dance but also many people use the song’s inspiration to create their style.
Gangnam Style also arouses a typhoon of “style”. Unique, innovation and surprise fit for the American’s thinking way. If people look at every scene in detail, they will see that each one has some unexpected element to it. “The most random thing I’ve ever seen and that guys swag is off the charts”(). Fat, the sunglass and the easy “horse riding” dancing become the audience favorite things to imitate the video. The UN chief Ban Ki-moon made joke with Psy that if there are two group have a struggle in an negotiation, they can dance horse riding because the dance can relief a tense atmosphere and take happy to each other. Is there anyone heat humor? All of the freak moments in his MV mentioned above contributed in a good way because they are all funny with multiple background, multiple background and multiple personalities even if foreign people don’t know what’s meaning of the lyrics. However, humor is a factor that makes the song turn into a popular culture. Being 34 and few worlds describe him as good looking. Psy is not the norm of what people perceive about Korean music or even stars in general. Gangnam Style succeeds because it stood out, because it conforms to the trend of the world popular music, because it was most definitely not business as usual, and because Psy throws himself and his passion into this utterly ridiculous pastiche with the force of a hurricane. Gangnam Style is so popular in Korea, not only because Psy’s satiric way of showing the rich in the MV but also the meaning of the lyrics is significant for Koreans. Psy operates the song to make Koreans recognize their tendency toward this devil ideology and reshape a positive ideology and credibility (ethos) about the value of wealth. The song can’t be a controversy because everyone admits that this ideology is negative. Another status of people is middle class people who want to become a rich just for materialism. For instance, drinking expensive coffee is a major way that Gangnam dewllers display their wealth. Although they are rich they are selfish and have no social responsibility since they just enjoy their life with their wealth. The video implies two statuses of Korean people: one is the rich people who live in the Gangnam district. Equally, Psy put himself in a pool, which looks like he is in a private swimming pool and the fact is that he just in a public bathhouse. The ironic picture is that there are some children playing around him. People will think he is enjoying the beach as a rich man, but in fact he just lies in a park and imagines himself as a rich man. As the video shows, Psy lies on a deck with juice and sunglass, enjoying the sun and there is a pretty girl fanning him. We talked about rhetorical features in class, the video’s arrangement (dispostio) can persuade the audience. The text of the video states an undoubted fact: The modern Koreans are determined to be residents in the Gangnam district, but they don’t know what that really means. What does the MV of Oppa Gangnam style want to express to the audience? The video is funny while the fact is that Psy satirizes that unhealthy ideology of modern South Koreans and people from other countries all over the world: They devote exclusive attention to the materialism of wealth rather than the effect of the wealth. Psy is very smart and talented rapper since his work Oppa Gangnam Style is not only using an ironic way to express a serious social issue in South Korea, but also he created a unique way that made K-pop reach the top and made it recognized by the whole world. Why is the song so popular in the world? How does the entertainment company using rhetorical analysis to influence the audience through the symbolic K-pop style? As a result, the song has influenced worldwide pop culture in many aspects. The surprise international smash hit of 2012, the song made the Gangnam district famous and attracted a thousand imitations in different “styles”. The song become massive hit at a global level and the first one to gain a billion views on December 21, 2012(bbc.co. It has achieved widespread international recognition and became the most viewed YouTube video. “Oppa Gangnam Style” is a single released by South Korean rapper Psy on July 15, 2012.